| 000 | 00863cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0130332712 (hbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF1416 _bKEE |
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| 100 | 1 | _aKeegan, Warren J. | |
| 245 | 1 | 0 |
_aGlobal marketing management / _cWarren J. Keegan. |
| 250 | _a7th ed. | ||
| 260 |
_aUpper Saddle River : _bPrentice Hall, _cc2002. |
||
| 300 |
_axxv, 617 p. : _bill. ; _c27 cm. |
||
| 490 | _aThe Prentice Hall International Series in Marketing. | ||
| 504 | _aIncludes bibliographical references. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 |
_aExport marketing _xManagement. |
|
| 650 | 0 |
_aExport marketing _xManagement _vCase studies. |
|
| 700 | 1 | _aGreen, Mark C. | |
| 907 |
_a.b10281678 _b06-10-10 _c30-08-10 |
||
| 003 | |||
| 005 | 20230123125039.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF1416 _mKEE |
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| 999 |
_c134781 _d134781 |
||