| 000 | 00894cam a22002774a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0071214690 (hbk.) | ||
| 049 | _aMAIN | ||
| 050 | 0 | 0 |
_aHF5415.33 _bHAW |
| 100 | 1 | _aHawkins, Del I. | |
| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDel I. Hawkins, Roger J. Best and Kenneth A. Coney. |
| 250 | _a9th ed. | ||
| 260 |
_aBoston : _bIrwin/McGraw Hill, _cc2004. |
||
| 300 |
_axxvi, 790 p. : _bill. (some col.) ; _c26 cm. |
||
| 490 | 1 | _aThe Irwin/McGraw-Hill series in marketing. | |
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 |
_aConsumer behavior _vMarket surveys _xUnited States. |
|
| 700 | 1 | _aBest, Roger J. | |
| 700 | _aConey, Kenneth A. | ||
| 907 |
_a.b10281058 _b30-09-10 _c24-08-10 |
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| 003 | |||
| 005 | 20230123125037.0 | ||
| 040 | _cNUST | ||
| 942 | _cBOOKS | ||
| 999 |
_c134715 _d134715 |
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