000 00894cam a22002774a 4500
008
020 _a0071214690 (hbk.)
049 _aMAIN
050 0 0 _aHF5415.33
_bHAW
100 1 _aHawkins, Del I.
245 1 0 _aConsumer behavior :
_bbuilding marketing strategy /
_cDel I. Hawkins, Roger J. Best and Kenneth A. Coney.
250 _a9th ed.
260 _aBoston :
_bIrwin/McGraw Hill,
_cc2004.
300 _axxvi, 790 p. :
_bill. (some col.) ;
_c26 cm.
490 1 _aThe Irwin/McGraw-Hill series in marketing.
500 _aIncludes index.
504 _aIncludes bibliographical references.
650 0 _aConsumer behavior
_vMarket surveys
_xUnited States.
700 1 _aBest, Roger J.
700 _aConey, Kenneth A.
907 _a.b10281058
_b30-09-10
_c24-08-10
003
005 20230123125037.0
040 _cNUST
942 _cBOOKS
999 _c134715
_d134715