| 000 | 00987nam a2200277 a 4500 | ||
|---|---|---|---|
| 003 | OSt | ||
| 005 | 20251105143916.0 | ||
| 008 | |||
| 020 | _a9780030211133 (Hardcover) | ||
| 040 |
_cNUST _aNUST _beng _dNUST _erda |
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| 050 | _aHF5415.123 SHI | ||
| 100 | 1 |
_aShimp, Terence A. _eAuthor |
|
| 245 |
_aAdvertising promotion : _bsupplemental aspects of intergrated marketing communications / _cTerence A. Shamp. |
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| 250 | _aFifth edition. | ||
| 260 |
_aFort Worth : _bDryden Press, _c©2000. |
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| 300 |
_axxix, 674 pages : _bIllustrations ; _c29 cm. |
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| 336 |
_2rdacontent _atext _btxt |
||
| 337 |
_2rdamedia _aunmediated _bn |
||
| 338 |
_2rdacarrier _avolume _bnc |
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| 504 | _aIncludes bibliographical references and index. | ||
| 650 | 0 | _aCommunication in marketing. | |
| 650 | 0 | _aSales promotion. | |
| 650 | 0 | _aAdvertising. | |
| 650 | 0 | _aDirect marketing. | |
| 942 |
_cBOOKS _kHF _mSHI _2lcc _eFifth edition. _hHF5415.123 SHI _n0 |
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| 999 |
_c134638 _d134638 |
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