000			00854cam a22002774a 4500
008
020			_a0030352711 (hbk.)
049			_aMAIN
090			_aHF5415.123 _bSHI
100	1		_aShimp, Terence A.
245	1	0	_aAdvertising, promotion & supplemental aspects of integrated marketing communications / _cTerence A. Shimp.
250			_a6th ed.
260			_aMason : _bThomson, _cc2003.
300			_axxi, 650 p. : _bill. (some col.) ; _c29 cm.
500			_aIncludes index.
504			_aIncludes bibliographical references.
650		0	_aCommunication in marketing.
650		0	_aSales promotion.
650		0	_aAdvertising.
650		0	_aDirect marketing.
907			_a.b10280418 _b08-10-10 _c13-08-10
003
005			20230123125034.0
040			_cNUST
942			_cBOOKS _kHF5415.123 _mSHI
999			_c134619 _d134619