| 000 | 00817nam a2200265 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0750659386 (pbk. ) | ||
| 020 | _a978075065938 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5415.13 _bWIL |
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| 100 | 1 | _aWilson, Richard M. S. | |
| 245 | 1 | 0 |
_aStrategic marketing management : _bplanning, implementation and control / _cRichard M. S. Wilson and Colin Gilligan. |
| 250 | _a3rd ed. | ||
| 260 |
_aAmsterdam : _bElsevier, _c2005. |
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| 300 |
_axiii, 867 p. : _bill. ; _c30 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 1 | _aMarketing. | |
| 700 | _aGilligan, Colin. | ||
| 907 |
_a.b10250207 _b04-03-10 _c31-08-07 |
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| 003 | |||
| 005 | 20230123124950.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5415.13 _mWIL |
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| 999 |
_c133363 _d133363 |
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