000 00817nam a2200265 a 4500
008
020 _a0750659386 (pbk. )
020 _a978075065938 (pbk.)
049 _aMAIN
090 _aHF5415.13
_bWIL
100 1 _aWilson, Richard M. S.
245 1 0 _aStrategic marketing management :
_bplanning, implementation and control /
_cRichard M. S. Wilson and Colin Gilligan.
250 _a3rd ed.
260 _aAmsterdam :
_bElsevier,
_c2005.
300 _axiii, 867 p. :
_bill. ;
_c30 cm.
500 _aIncludes index.
504 _aIncludes bibliographical references.
650 1 _aMarketing.
700 _aGilligan, Colin.
907 _a.b10250207
_b04-03-10
_c31-08-07
003
005 20230123124950.0
040 _cNUST
942 _cBOOKS
_kHF5415.13
_mWIL
999 _c133363
_d133363