| 000 | 01553cam a22002898a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a9780230240094 (pbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHD59 _bMOR. |
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| 100 | 1 | _aMorris, Trevor. | |
| 245 | 1 | 0 |
_aPR today : _bthe authoritative guide to public relations / _cTrevor Morris, Simon Goldsworthy. |
| 260 |
_aHoundmills, Basingstoke, Hampshire ; _aNew York : _bPalgrave Macmillan, _c2012. |
||
| 300 |
_axxii, 347 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 505 | 8 | _aMachine generated contents note: -- Preface -- Acknowledgements -- Guided Tour -- Chapter 1: Understanding PR -- Chapter 2: PR Ethics -- Chapter 3: The make up of the PR industry -- Chapter 4: How to present a PR proposal -- Chapter 5: PR media skills -- Chapter 6: PR events -- Chapter 7: PR in the online world -- Chapter 8: Internal communications -- Chapter 9: Crisis management -- Chapter 10: Corporate social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading -- Glossary. | |
| 650 | 0 | _aPublic relations. | |
| 650 | 7 |
_aBUSINESS & ECONOMICS / Public Relations. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Industries / Media & Communications Industries. _2bisacsh |
|
| 650 | 7 |
_aBUSINESS & ECONOMICS / Advertising & Promotion. _2bisacsh |
|
| 700 | 1 | _aGoldsworthy, Simon. | |
| 907 |
_a.b10351917 _b28-11-14 _c28-11-14 |
||
| 003 | |||
| 005 | 20230123122125.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHD59 _mMOR. |
||
| 999 |
_c128210 _d128210 |
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