| 000 | 00799cam a2200241 a 4500 | ||
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| 020 | _a9780470442555 (hbk. ) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5827.95 _bCAK |
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| 100 | 1 | _aCakim, Idil Miriam. | |
| 245 | 1 | 0 |
_aImplementing word of mouth marketing : _bonline strategies to identify influencers, craft stories, and draw customers / _cIdil Miriam Cakim. |
| 260 |
_aHoboken, N.J. : _bWiley, _cc2010. |
||
| 300 |
_axvii, 204 p. : _bill. ; _c24 cm. |
||
| 500 | _aIncludes index. | ||
| 504 | _aIncludes bibliographical references. | ||
| 650 | 0 | _aWord-of-mouth advertising. | |
| 650 | 0 | _aTelemarketing. | |
| 907 |
_a.b10332054 _b06-06-13 _c04-06-13 |
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| 005 | 20240611181611.0 | ||
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_cBOOKS _kHF5827.95 _mCAK _01 |
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_c126131 _d126131 |
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