| 000 | 00790nam a2200253 a 4500 | ||
|---|---|---|---|
| 008 | |||
| 020 | _a0072314451 (hbk.) | ||
| 049 | _aMAIN | ||
| 090 |
_aHF5823 _bBEL |
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| 100 | 1 | _aBelch, George E. | |
| 245 | 1 | 0 |
_aAdvertising and promotion : _ban intergrated marketing communications perspective / _cGeorge E. Belch and Michael A. Belch. |
| 250 | _a5th ed. | ||
| 260 |
_aBoston : _bIrwin McGraw-Hill, _c2001. |
||
| 300 |
_axx, 795 [57] p. : _bill. ; _c28cm |
||
| 440 | _aThe Irwin/McGraw-Hill Series in Marketing. | ||
| 500 | _aIncludes index. | ||
| 650 | 1 | _aAdvertising. | |
| 700 | _aMichael A. Belch. | ||
| 907 |
_a.b10280923 _b03-05-13 _c20-08-10 |
||
| 003 | |||
| 005 | 20230123122007.0 | ||
| 040 | _cNUST | ||
| 942 |
_cBOOKS _kHF5823 _mBEL |
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| 999 |
_c125962 _d125962 |
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