000			00812cam a2200265 a 4500
008
020			_a0139229647 (pbk.)
049			_aMAIN
090			_aHF5415.2 _bMAL
100	1		_aMalhotra, Naresh K.
245	1	0	_aMarketing research : _ban applied approach / _cNaresh Malhotra and David Birks.
250			_aEuropean ed.
260			_aHarlow : _bPearson Education Limited, _c2000.
300			_axvi, 736 p. : _bill. ; _c27 cm.
500			_aIncludes index.
504			_aIncludes bibliographical references.
650		0	_aMarketing research.
650		0	_aMarketing research _xMethodology.
700			_aBirks, David.
907			_a.b1029644x _b11-02-13 _c17-05-11
003
005			20230123122000.0
040			_cNUST
942			_cBOOKS _kHF5415.2 _mMAL
999			_c125750 _d125750