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Preparing effective business plans : an entrepreneurial approach / Bruce R. Barringer.

By: Material type: TextPublication details: Harlow : Pearson Education Limited, 2014.Description: 262 p. : ill. ; 28 cmISBN:
  • 9781292039916 (pbk.)
Subject(s):
Contents:
Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence.
Item type: Ordinary Loan Books
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Ordinary Loan Books Main Library NFIC HD30.28 BAR (Browse shelf(Opens below)) Available 92004037344

Includes index.

Why plan? -- Developing and screening business ideas -- Feasibility analysis -- Introductory material, executive summary, and description of the business -- Industry analysis -- Market analysis -- Marketing plan -- Management team and company structure -- Operations plan and product (or service) design and development plan -- Financial projections -- Presenting the plan with confidence.

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