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Total relationship marketing / Evert Gummesson. by

Gummesson, Evert

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Amsterdam : Elsevier Ltd, 2002

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.55.86 GUM.

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The complex sales / Ken Langdon. by

Langdon, Ken

Material type:

Text; Format: print

Publication details: Oxford : Capstone Publishing, c2003

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5438.25 LAN.

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Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm / Evert Gummesson. by

Gummesson, Evert

Material type:

Text; Format: print

Publication details: Oxford : Published in association with the Chartered Institute of Martketing by Butterworth-Heinemann, 1999

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.55 GUM.

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Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne. by

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann , 2002

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415 CHR.

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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole. by

Material type:

Text; Format: print

Publication details: London : Wiley, c2002

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.55 DON.

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Permission marketing : turning strangers into friends, and friends into customers / Seth Godin. by

Godin, Seth

Material type:

Text; Format: print

Publication details: London : Simon & Schuster, c1999

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.55 GOD.

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Handbook of research on customer engagement / edited by Linda D. Hollebeek, Senior Associate Professor, Montpellier Business School (Montpellier Research in Management), France and Full Professor, Tallinn University of Technology, Estonia, David E. Sprott, Professor of Marketing and Dean, College of Business, University of Wyoming, USA. by

Material type:

Text; Format: print ; Literary form: Not fiction

Availability: Items available for loan: (1)Location, call number: REFERENCE REF HF5415.55 HAN .

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Handbook on research in relationship marketing / edited by Robert M. Morgan, Janet Turner Parish and George Deitz by

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Cheltenham : Elgar, 2015

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.55 HAN.

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Your search returned 8 results.