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Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald. by

De Chernatony, Leslie
McDonald, Malcolm

Series: The Marketing series | Marketing series

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1992

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69.De C.

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International marketing / Stanley J. Paliwoda. by

Paliwoda, Stanley J
Chartered Institute of Marketing

Series: The Marketing series, student

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth Heinemann, 1993

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF1416 PAL.

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Market-led strategic change : making marketing happen in your organization / Nigel Piercy. by

Piercy, Nigel

Series: Marketing series

Material type:

Text; Format: print

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1992

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 PIE.

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Creating powerful brands : the strategic route to success in consumer, industrial, and service markets / Leslie de Chernatony and Malcolm H.B. McDonald. by

De Chernatony, Leslie
McDonald, Malcolm

Series: The Marketing series | Marketing series

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1992

Availability: Items available for loan: Main Library (1)Location, call number: GEN HD69.De C.

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International marketing / Stanley J. Paliwoda. by

Paliwoda, Stanley J
Chartered Institute of Marketing

Series: The Marketing series, student

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth Heinemann, 1993

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF1416 PAL.

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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan. by

Wilson, Richard M.S
Gilligan, Colin
Chartered Institute of Marketing

Series: The Marketing series

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1997

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.135 WIL.

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International marketing / Stanley J. Paliwoda. by

Paliwoda, Stanley J

Series: The Marketing series

Material type:

Text; Format: print

Publication details: London : Heinemann, 1986

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF1416 PAL.

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Understanding customers 1996-97 : CIM workbook, certificate syllabus / Rosemary Phipps and Craig Simmons. by

Phipps, Rosemary
Simmons, Craig
Chartered Institute of Marketing

Series: The marketing series

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1996

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.5 PHI.

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm
Institute of Marketing

Series: The marketing series. Professional development

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1999

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 MCD.

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Project management in marketing : CIM coursebook / Frank McKee... et.al. by

McKee, Frank

Series: The marketing series

Material type:

Text; Format: print

Publication details: Oxford : Elsevier, c2009

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 MCK.

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11.

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Behavioural aspects of marketing / Keith C. Williams. by

Williams, Keith C

Series: The marketing series

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann on behalf of the Chartered Institute of Marketing, 1981

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.122 WIL.

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12.

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Consumer behavior : behavioural aspects of marketing/ Chris Rice. by

Rice, Chris

Series: The marketing series

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1993

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.32 RIC.

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13.

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm
Institute of Marketing

Series: The marketing series. Professional development

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1999

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 MCD.

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14.

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm
Institute of Marketing

Series: The marketing series. Professional development

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1999

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 MCD.

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15.

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm
Institute of Marketing

Series: The marketing series. Professional development

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1999

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 MCD.

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16.

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International marketing / Stanley J. Paliwoda. by

Paliwoda, Stanley J

Series: The Marketing series

Material type:

Text; Format: print

Publication details: London : Heinemann, 1986

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF1416 PAL.

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17.

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Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by

McDonald, Malcolm
Institute of Marketing

Series: The marketing series. Professional development

Edition: 4th ed.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1999

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.13 MCD.

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18.

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International marketing / Stanley J. Paliwoda. by

Paliwoda, Stanley J

Series: The Marketing series

Material type:

Text; Format: print

Publication details: London : Heinemann, 1986

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF1416 PAL.

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19.

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Trade marketing strategies : the partnership between manufacturers, brands and retailers / Geoffrey Randall. by

Randall, Geoffrey

Series: The Marketing series

Edition: Second edition.

Material type:

Text; Format: print

Publication details: Oxford : Butterworth-Heinemann, 1994

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415 RAN.

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20.

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Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan, with David J. Pearson. by

Wilson, Richard M.S
Gilligan, Colin
Pearson, David J
Chartered Institute of Marketing

Series: The Marketing series

Material type:

Text; Format: print

Publication details: Oxford ; Boston : Butterworth-Heinemann, 1992

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.135 WIL.

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Your search returned 81 results.