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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A

Edition: 6th ed.

Material type:

Text; Format: print

Publication details: Mason : Thomson, c2003

Availability: Items available for loan: Graduate School Library (1)Location, call number: GEN HF5415.SHI.

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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A

Edition: 6th ed.

Material type:

Text; Format: print

Publication details: Mason : Thomson, c2003

Availability: Items available for loan: Graduate School Library (1)Location, call number: GEN HF5415.SHI.

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Business management and administration / Geoffrey Whitehead and Graham Whitehall. by

Whitehead, Geoffrey
Whitehall, Graham

Material type:

Text; Format: print

Publication details: Dorset : The Institute of Commercial Management, 2000

Availability: Items available for loan: Graduate School Library (1)Location, call number: GEN HF5500 WHI.

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The great marketing turnaround : the age of the individual, and how to profit from it / Stan Rapp and Tom Collins. by

Rapp, Stan
Collins, Tom

Material type:

Text; Format: print

Publication details: New York : Plume, 1992

Availability: Items available for loan: Graduate School Library (1)Location, call number: GEN HF5415 RAP.

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Advertising, promotion & supplemental aspects of integrated marketing communications / Terence A. Shimp. by

Shimp, Terence A

Edition: 6th ed.

Material type:

Text; Format: print

Publication details: Mason : Thomson, c2003

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5415.123 SHI.

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Cutting edge advertising : how to create the world`s best print for brands in the 21st century / Jim Aitchison. by

Aitchison, Jim

Material type:

Text; Format: print

Publication details: Singapore : Prentice Hall, 1999

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5823 AIT.

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A reception analysis of male circumcision television adverisements by male university students in Bulawayo / Emma Phiri. by

Phiri, Emma
NUST Dept. Of Journalism and Media Studies. Thesis

Material type:

Text; Format: print

Publication details: Bulawayo : NUST, 2012

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF6146.T42 PHI.

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The handbook of international direct marketing : the essential directory and country-by-country guide to this fast-moving, competitive market / edited by Adam Baines. by

Baines, Adam
European Direct Marketing Association

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: London : Kogan Page, 1995

Availability: Items available for loan: Main Library (1)Location, call number: GEN REF HF5415.126 HAN.

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Gabay's copywriters' compendium / J. Jonathan Gabay. by

Gabay, J. Jonathan

Material type:

Text; Format: print

Publication details: London : Hodder Education, c2010

Other title:

Copywriters' compendium

Availability: Items available for loan: Main Library (1)Location, call number: GEN REF HF5825 GAB.

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Advertising / David Lusted ; editor, Susannah Foreman ; designer, David Armitage. by

Lusted, David
Foreman, Susannah

Series: The Media

Edition: Reference ed.

Material type:

Text; Format: print

Publication details: New York : M. Cavendish, 1989

Availability: Items available for loan: Main Library (1)Location, call number: GEN QP625.N89 ROE.

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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. by

Wells, William
Burnett, John
Moriarty, Sandra E

Edition: 5th ed.

Material type:

Text; Format: print

Publication details: Englewood Cliffs : Prentice Hall, 2000

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5823 WEL.

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12.

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Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins. by

Blackett, Tom
Robins, Rebecca

Material type:

Text; Format: print

Publication details: Basingstoke : Palgrave, 2001

Availability: Items available for loan: Faculty of Medicine Library (1)Location, call number: GEN RC46 BRA .

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Advertising and promotion : an intergrated marketing communications perspective / George E. Belch and Michael A. Belch. by

Belch, George E
Michael A. Belch

Series: The Irwin/McGraw-Hill Series in Marketing

Edition: 5th ed.

Material type:

Text; Format: print

Publication details: Boston : Irwin McGraw-Hill, 2001

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5823 BEL.

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The fundamentals of advertising / John Wilmshurst and Adrian Mackay. by

Wilmshurst, John
Mackay, Adrian

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Boston : Butterworth-Heinemann, 1999

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5821 WIL.

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Implementing word of mouth marketing : online strategies to identify influencers, craft stories, and draw customers / Idil Miriam Cakim. by

Cakim, Idil Miriam

Material type:

Text; Format: print

Publication details: Hoboken, N.J. : Wiley, c2010

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5827.95 CAK.

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Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by

Hackley, Chris

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Los Angeles : Sage Publications, 2010

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: GEN HF5823 HAC.

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17.

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Gabay's copywriters' compendium / J. Jonathan Gabay. by

Gabay, J. Jonathan

Material type:

Text; Format: print

Publication details: London : Hodder Education, c2010

Other title:

Copywriters' compendium

Availability: Items available for loan: Main Library (1)Location, call number: GEN REF HF5825 GAB.

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18.

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Gabay's copywriters' compendium / J. Jonathan Gabay. by

Gabay, J. Jonathan

Material type:

Text; Format: print

Publication details: London : Hodder Education, c2010

Other title:

Copywriters' compendium

Availability: Items available for loan: Main Library (1)Location, call number: GEN REF HF5825 GAB.

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19.

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Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by

Hackley, Chris

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Los Angeles : Sage Publications, 2010

Availability: Items available for reference: Main Library: Not for loan (1)Location, call number: GEN HF5823 HAC.

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20.

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The fundamentals of advertising / John Wilmshurst and Adrian Mackay. by

Wilmshurst, John
Mackay, Adrian

Edition: 2nd ed.

Material type:

Text; Format: print

Publication details: Boston : Butterworth-Heinemann, 1999

Availability: Items available for loan: Main Library (1)Location, call number: GEN HF5821 WIL.

Found in Open Library:

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Your search returned 241 results.