Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextPublication details: Los Angeles : SAGE, 2010.Edition: 3rd edDescription: xviii, 323 p. : ill. ; 26 cmISBN: - 9781412970419 (pbk. )
Ordinary Loan Books
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Main Library | NFIC | HF5415.127 DEM (Browse shelf(Opens below)) | Available | 92004022603 |
Includes index.
Includes bibliographical references.
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