Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
Material type:
TextPublication details: Harlow, England : Prentice Hall/Financial Times, 2007.Edition: 3rd edDescription: xviii, 610 p., [16] p. of plates : ill. (some col.) ; 25 cmISBN: - 9780273706939 (pbk.)
- 0273706934 (pbk.)
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Main Library | NFIC | HF5415.123 PEL (Browse shelf(Opens below)) | Available | 92004008846 |
Includes index.
Includes bibliographical references.
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