Applications in basic marketing : clippings from the popular business press, 1994-1995 / E. Jerome McCarthy and William D. Perreault.
Material type:
TextPublication details: Homewood, IL. : Irwin, ©1994.Edition: 1994-1995 editionDescription: viii, 232 pages : illustrations ; 26 cmContent type: - text
- unmediated
- volume
- 9780256166446 (paperback)
- HF5415 MCC
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