Readings in marketing strategy / Jean-Claude Larr�ech�e, Edward C. Strong.
Material type:
TextPublication details: Palo Alto, Calif. : Scientific Press, c1982.Description: viii, 316 p. : ill. ; 28 cmISBN: - 0894260308 (pbk.)
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Graduate School Library | NFIC | HF5415 CLA (Browse shelf(Opens below)) | 16170 | Available | Donation | 92004013303 |
Includes bibliographical references.
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