Brand medicine : the role of branding in the pharmaceutical industry / edited by Tom Blackett and Rebecca Robins.
Material type:
TextPublication details: Basingstoke : Palgrave, 2001.Description: xxvii, 308 p., [8] p. of plates : ill. ; 24 cmISBN: - 0333930983 (hbk.)
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Faculty of Medicine Library | NFIC | RC46 BRA (Browse shelf(Opens below)) | Available | 92003000594 |
Includes bibliographical references.
Includes index.
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