Emotional decisions : tradeoff difficulty and coping in consumer choice / by Mary Frances Luce, James R. Bettman and John W. Payne.
Material type:
TextSeries: Monographs of the Journal of Consumer Research ; no. 1Publication details: Chicago : University of Chicago Press, 2001.Description: 209 p. ; 23 cmISSN: - 1531-8125 (pbk.)
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Main Library | NFIC | HF5415.32 LUC (Browse shelf(Opens below)) | Available | 92003003418 |
Includes bibliographical references: p.182-209.
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