Relationship marketing : creating stakeholder value / Martin Christopher, Adrian Payne, David Ballantyne.
Material type:
TextPublication details: Oxford : Butterworth-Heinemann , 2002.Description: xvi, 242 p. : ill. ; 24 cmISBN: - 0750648392 (pbk)
Ordinary Loan Books
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Main Library | NFIC | HF5415 CHR (Browse shelf(Opens below)) | Available | 92003033678 |
Includes bibliographical references.
Includes index.
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