NUST Library Search for 'su:"Relationship marketing."'

Total relationship marketing /

By Gummesson, Evert.
Amsterdam : Elsevier Ltd, 2002 .
xiii,350 p. : , Includes Index 24 cm..
0750654074 (pbk)

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The complex sales /

By Langdon, Ken..
Oxford : Capstone Publishing, 2003 .
vi, 110 p. : , Includes index. 18 cm..
1841124575 (pbk.)

Total relationship marketing : from the 4Ps-product, price, promotion, place- of traditional marketing management to the 30Rs-the thirty relationships- of the new marketing paradigm /

By Gummesson, Evert..
Oxford : Published in association with the Chartered Institute of Martketing by Butterworth-Heinemann, 1999 .
xiii, 281 p. ; , Includes index. 25 cm..
075064463X (pbk.)

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Relationship marketing : creating stakeholder value /

By Christopher, Martin..
Oxford : Butterworth-Heinemann , 2002 .
xvi, 242 p. : , Includes index. 24 cm..
0750648392 (pbk)

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Strategic market relationships : from strategy to implementation /

By Donaldson, Bill..
London : Wiley, 2002 .
xiii, 288 p. : , Includes index. 24 cm..
0471494437 (pbk.)

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Permission marketing : turning strangers into friends, and friends into customers /

By Godin, Seth..
London : Simon & Schuster, 1999 .
255 p. ; , Includes index. 20 cm..
0743221427 (pbk.)

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Handbook of research on customer engagement /

United Kingdom : Edward Elgar, 2019 .
xxiii, 506 pages : 25 cm.
9781788114882 (hardcover)

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Handbook on research in relationship marketing /

Cheltenham : Elgar, 2015 .
vii, 344 pages : 24 cm..
9781848443686 (hardcover)

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