TY  - BOOK
AU  - Kotler, Philip.
AU  - Wong , Veronica.
AU  - Saunders ,John.
AU  - Armstrong , Gary.
TI  - Principles of marketing
SN  - 0131659030 (paperback)
AV  - HF5415 KOT 
PY  - 1996///
CY  - London
PB  - Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -