Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler, Veronica Wong, John Saunders and Gary Armstrong. 
 - Fourth European edition 
 - London :  Prentice Hall,  ©1996. 
 - xx, 955 pages. :  colour.illustrations. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131659030 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 KOT