Kotler, Philip. <br/><br/>
Marketing :  an introduction / 
Philip Kotler, Gary Armstrong. 
 - Fifth Edition 
 - Delhi :  Pearson Education Asia,  ©2000. 
 - 1 v.575 pages (various pagings) :  illustration. ;  24 cm. 
<br/><br/><label>ISBN: </label>8178083531 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 KOT