TY  - BOOK
AU  - Hollensen,Svend
TI  - Global Marketing: a decision oriented approach 
SN  - 9780273726227 (pbk.)
PY  - 2011///
CY  - Essex
PB  - Pearson Education
KW  - Export Marketing
KW  - Export marketing
KW  - Case studies
N1  - Includes index
ER  -