Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - 11th ed. 
 - New Jersey :  Prentice Hall ,  2003. 
 - xxix, 706 p. :  col. ill. ;  26 cm. 
<br/><br/> Includes bibliographical references. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>0130497150 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.