Davidson, Hugh. <br/><br/>
Offensive markerting :  how to make your competitors followers / 
Hugh Davidson. 
 - London :  Penguin Group,  1987. 
 - 415 p. :  19 cm. 
 - Penguin books. .
<br/><br/> Includes Index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0140091173 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Markerting.