TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing management
SN  - 0130156841 (paperback)
AV  - HF5415.13 KOT 
PY  - 2003///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index
ER  -