Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - Tenth Edition 
 - Upper Saddle River, N.J. :  Prentice Hall,  ©2003. 
 - xxxii, 677 pages., 130 pages. :  colour. illustration. ;  25 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0130156841 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13 KOT