TY  - BOOK
AU  - Berger,Arthur Asa
TI  - Media and Communication Research Methods: : an introduction to qualitative and quantitative approach 
SN  - 9781483377568 (paperback)
PY  - 2016///
CY  - Sage
PB  - India, 
KW  - Research Methods
KW  - Media
KW  - Quantitative Research
KW  - Qualitative Research
ER  -