TY  - BOOK
TI  - Digital Markerting and Condumer Engagement: : Concepts, Methodologies, Tools and Applications Volume 1
SN  - 9781522551874 (hardback)
PY  - 2018///
CY  - United States of America: 
PB  - IGI Global, 
KW  - Engine Marketing
KW  - Branding
KW  - Mobile Customer Relationship Management
N1  - Includes index
ER  -