TY  - BOOK
AU  - Keegan,Warren J.
TI  - Multinational marketing management
SN  - 0136050557 (hbk.)
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Export marketing
KW  - Management
N1  - Includes index
ER  -