Dixon, Patrick. <br/><br/>
Building a better business :  the key to future marketing management and motivation / 
Patrick Dixon. 
 - London :  Profile books,  2005. 
 - xiii, 338 p. ;  20 cm. 
<br/><br/> Includes bibliographical references.  Includes Index. 
<br/><br/><label>ISBN: </label>1861977530 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing --management.