Hutcheson, Graeme. <br/><br/>
Statistical modeling for management / 
Graeme D. Hutcheson and Luiz Moutinho. 
 - Los Angeles :  SAGE Publications,  2008. 
 - xviii, 235 pages :  illustrations ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780761970125 (paperback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Mathematical models.<br/>Marketing--Statistical methods.
<br/><br/><label>LC Class. No.: </label>HF5415 HUT