TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 0273753363 (pbk.)
PY  - 2012///
CY  - Upper Saddle River
PB  - Prentice Hall
KW  - Marketing
KW  - Management
N1  - Includes index; Includes bibliographical references
ER  -