Brits, R.N. Marketing in South Africa : decision analysis, theory, and practice / R.N. Brits and W. Duncan Reekie. - Johannesburg : Macmillan South Africa, 1985. - 377 p. : ill. ; 23 cm. Includes bibliographies and index. ISBN: 0869542478 (pbk. ) Subjects--Topical Terms: Marketing research--South Africa.Marketing--South Africa.Consumers--South Africa.