TY  - BOOK
AU  - Rapp,Stan
AU  - Collins,Tom
TI  - The great marketing turnaround: the age of the individual, and how to profit from it 
SN  - 0452267498 (pbk.)
PY  - 1992///
CY  - New York
PB  - Plume
KW  - Marketing
KW  - Advertising
KW  - Sales promotion
ER  -