Rapp, Stan. <br/><br/>
The great marketing turnaround :  the age of the individual, and how to profit from it / 
Stan Rapp and Tom Collins. 
 - New York :  Plume,  1992. 
 - xiv, 336 p. :  ill. ;  21 cm. 
<br/><br/><label>ISBN: </label>0452267498 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Sales promotion.--Advertising