Boyd, Harper W. <br/><br/>
Marketing research :  text and cases / 
Harper W. Boyd, Jr., Ralph Westfall and Stanley F. Stasch. 
 - 7th ed. 
 - New Dehli :  A.I.T.B.S.,  1985. 
 - xv, 836 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>8185386161 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Case studies.