TY  - BOOK
AU  - Fill,Chris
TI  - Marketing communications: contexts, strategies, and applications 
SN  - 0273655000 (pbk.)
PY  - 2002///
CY  - Harlow
PB  - Prentice Hall
KW  - Communication in marketing
KW  - Marketing channels
KW  - Sales promotion
N1  - Includes index; Includes bibliographical references
ER  -