Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy / 
J. Paul Peter [and] Jerry C. Olson. 
 - 8th ed.  
 - Boston :  McGraw-Hill,  c2008. 
 - xix, 555 p. :  ill.  ;  27 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0073529850 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.