Essentials of marketing research / 
Joseph F. Hair... [et al.] 
 - Boston :  McGraw-Hill/Higher Education,  c2008. 
 - xvi, 382 p. :  ill. ;  26 cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references.  
<br/><br/><label>ISBN: </label>0073381020 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.