TY  - BOOK
AU  - Dwyer,F.Robert
AU  - Tanner,John F.
TI  - Business marketing: connecting strategy, relationships and learning 
SN  - 0073529907 (Hardcover)
AV  - HF5415 DWY 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -