Dwyer, F. Robert <br/><br/>
Business marketing :  connecting strategy, relationships and learning / 
F. Robert Dwyer and John F. Tanner. 
 - Fourth edition. 
 - Boston :  McGraw-Hill Irwin,  ©2009. 
 - xxv, 678 pages :  illustrations ;  27 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0073529907 (Hardcover) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 DWY