TY  - BOOK
AU  - Hartley,Steven W.
AU  - Rudelius, William.
TI  - Marketing
SN  - 9780073404721 (hardback)
AV  - HF5415 KER 
PY  - 2009///
CY  - Boston
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - larpcal
N1  - Includes bibliographical references and index
ER  -