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  <titleInfo>
    <title>Marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Hartley, Steven W.</namePart>
  </name>
  <name type="personal">
    <namePart>Rudelius, William.</namePart>
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  <typeOfResource>text</typeOfResource>
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    <publisher>McGraw-Hill/Irwin</publisher>
    <dateIssued>©2009</dateIssued>
    <edition>Ninth Edition</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xlvii, 742 pages. : illustrations.  ; 29 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">Roger A. Kerin Steven W. Hartley and  William Rudelius</note>
  <note>Includes bibliographical references and index.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <subject authority="">
    <topic>Marketing</topic>
    <topic>larpcal</topic>
  </subject>
  <classification authority="lcc">HF5415 KER</classification>
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    <titleInfo>
      <title>McGraw-Hill/Irwin series in marketing</title>
    </titleInfo>
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  <identifier type="isbn">9780073404721 (hardback)</identifier>
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