Marketing / 
Roger A. Kerin Steven W. Hartley and  William Rudelius 
 - Ninth Edition 
 - Boston :  McGraw-Hill/Irwin,  ©2009 
 - xlvii, 742 pages. :  illustrations.  ;  29 cm. 
 - McGraw-Hill/Irwin series in marketing .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780073404721 (hardback) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.--larpcal
<br/><br/><label>LC Class. No.: </label>HF5415 KER