TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven William
AU  - Rudelius,William
TI  - Marketing: the core
SN  - 0072999896 (paperback.)
AV  - HF5415 KER 
PY  - 2007///
CY  - Boston, Mass.
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -