Kerin, Roger A. <br/><br/>
Marketing :  the core/ 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - Second edition 
 - Boston, Mass. :  McGraw-Hill/Irwin,  ©2007. 
 - xxxiii, 479 pages. :  colour.illustration  28 cm. 
 - McGraw-Hill/Irwin series in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0072999896 (paperback.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415 KER