Marketing success stories :  cases and readings / 
edited by Annamarie van der Walt... [et al.]. 
 - Pretoria :  Southern Book Publishers,  c1990. 
 - 253 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>1868121836 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.